A complicated way to say: ‘Flip a coin’

Considerable expense and effort are thrown at the question: What will people choose?

Which cell phone? Which features? Which dinner entrée? Which school?  Which local political candidate? Which stock or bond? Which financial advisor? Which job candidate? Which job? Which hole to stick your nose in, if you’re offered a choice?

BUT BUT BUT sometimes, maybe much of the time, people choose at random. (You can say that in a more impressively academic-sounding way:  Sometimes people choose stochastically.)

A new study suggests that it’s not just a people thing, this choosing at random. Sometimes rats do it, too….

So begins another Improbable Innovation nugget, which appears in its entirety on BetaBoston.

Here’s detail from that study: