A little dishonesty can, maybe, in the right hands, used judiciously, be a tool that brings creativity to your business, suggests a study by Professor Francesca Gino of Harvard Business School and Scott S. Wiltermuth of the University of Southern California’s Marshall School of Business.
(The video you see here shows Duke University [and former MIT] professor Dan Ariely, who has conducted much related research with Gino. One of their joint papers is a corker called “The dark side of creativity: original thinkers can be more dishonest.” In this video, Ariely pokes into the happy troika of lies, cheating, and creativity.)
Gino and Wiltermuth did some little experiments…
—so begins another Improbable Innovation nugget, which appears in its entirety on BetaBoston.