The New York Times “You’re the Boss” blog reports about a teenager who is starting a hiccup-remedy business, possibly because neither she nor her doctors did much Internet research and thereby (or thereNOTby) failed to learn about the digital hiccup treatment devised by Ig Nobel Prize winner Dr. Francis Fesmire. The report:
To silence her stubborn hiccups during the summer of 2010, Mallory Kievman tried swallowing saltwater, making herself gag, eating a spoonful of sugar, sipping pickle juice and drinking a glass of water upside-down. Nearly two years and 100 attempted folk remedies later, the 13-year-old is preparing to lead a team of M.B.A. students from the University of Connecticut in building a company that can bring her invention — Hiccupops, or hiccup-stopping lollipops — to market this summer.
Dr. Francis Fesmire [also not pictured here] was awarded an Ig Nobel Prize in medicine, in 2006, for his medical case report “Termination of Intractable Hiccups with Digital Rectal Massage”
(Thanks to investigator Rose Fox for bringing this to our attention.)