Rocketboom reports on Joe Staton’s study “Tastes Like Chicken, which was published in volume 4, number 4 (in 1998) of the Annals of Improbable Research:
Staton is a professor at the University of South Carolina. A chart from his study is reproduced below. You can find a pdf of the entire article here.
BONUS: The study is cited in
Toczyski, S. 2010. Jean-Baptiste Labat and the buccaneer barbeque in seventeenth-century Martinique. Gastronomica: the Journal of Food and Culture 10: 59-69.
BONUS: Staton tells us; “I think sometimes I get more press on that one paper than any of my ‘real’ work.”