This car commercial, for the 2012 Toyota Camry, may also be an experiment of some sort.
It begins with just the driver,then (as if by magic) the components of the car materialize around him, one by one. These components make their appearance, presumably, in the order of their importance and/or desirability. The announcer, voicing the driver’s thoughts, describes each feature.
The very first: “check my email, and text messages“.
BONUS: “Text Messaging During Simulated Driving,” Frank A. Drews, Hina Yazdani, Celeste N. Godfrey, Joel M. Cooper and David L. Strayer, Human Factors: The Journal of the Human Factors and Ergonomics Society, 2009 51. The authors report:
“Analysis of driving performance revealed that participants in the dual-task condition responded more slowly to the onset of braking lights and showed impairments in forward and lateral control compared with a driving-only condition. Moreover, text-messaging drivers were involved in more crashes than drivers not engaged in text messaging.”
BONUS: “Crashes Induced by Driver Information Systems and What Can Be Done to Reduce Them,” Paul Green, University of Michigan Transportation Research Institute (UMTRI), 2000-01-COO8.