A clever Twist (part 8)

Join us in celebrating the work of research publicist Mary-Ann Twist, managing editor of the Journal of Consumer Research. In this and previous posts we feature the beginnings of press releases written by Ms. Twist. Each has a characteristically (yes!) Twisty headline and/or opening sentence. Here’s the eighth:

Understanding consumer behavior: Make them think it was their idea or decision?

Consumers value goals they’ve chosen on their own more than those that are imposed on them, according to a new study in the Journal of Consumer Research.

This concludes, at least for the moment, our popular series celebrating the work of research publicist Mary-Ann Twist, managing editor of the Journal of Consumer Research. To see more — and there are lots of them! — search the Twist trove on the EurekAlert web site.

BONUS: The Whuffie Bank’s take on Twist.