Bodnar’s bra declared an idea-of-the-year

The New York Times has again chosen an Ig Nobel Prize-winning invention as one of its “Ideas of the Year”. Their list for 2010 includes the emergency bra, for which the inventor, Dr. Elena Bodnar, was awarded an Ig Nobel Prize. The Times says:

The Bra Mask
Treating victims of the Chernobyl nuclear disaster in 1986, the Ukrainian scientist Elena Bodnar realized that her patients could have drastically reduced their radiation poisoning if they’d had immediate access to even a crude air filter. This fall she commercially introduced the Emergency Bra, whose cups can be separated and converted into face masks.

Last year, 2009, two Ig-winning ideas made the Times‘ list: that cows with names give more milk than cows that are nameless; and the testing of the idea that it’s [marginally] safer to be hit over the head with a full beer bottle than with an empty one.

BONUS: As reported here a few months ago, Dr. Bodnar has a new invention, a counterpart of the Emergency Bra. This new one is designed to be worn by males. It was introduced at a press conference at the MIT Museum in late September.