Snopes’ sifters profiled

Brian Stelter profiles two of the Internet’s true heroes:

David and Barbara Mikkelson are among those trying to clean the cesspool. The unassuming California couple run Snopes, one of the most popular fact-checking destinations on the Web. For well over a decade they have acted as arbiters in the Age of Misinformation by answering the central question posed by every chain letter — is this true? — complete with links to further research.

The popularity of Snopes — it attracts seven million to eight million unique visitors in an average month — puts the couple in a unique position to evaluate digital society’s attitudes toward accuracy. After 14 years, they seem to have concluded that people are rather cavalier about the facts.

(Thanks to Carl Zimmer for bringing this to our attention.)