ANSWER: Gregg Rapp, and the education delivered by Gregg Rapp, specifically:
A full day of education from Gregg. Menu engineering. Menu Design. Menu trends. Tools for profitability. Menu promotions. Customer profiling. Menu allowance programs. Includes lunch, breaks, and all materials.
CONTROVERSY: However, Wikipedia claims that “In its truest sense, the term menu engineering refers to the specific restaurant menu analysis methodology developed by Michael L. Kasavana, Ph.D and Donald J. Smith at the Michigan State University School of Hospitality Business in 1982.”