Compare the zippy wording of a press release with the dry, scientificalistic wording in the study it describes.
The press release is headlined “High-testosterone people reinforced by others’ anger, new study finds.” The press release says:
ANN ARBOR, Mich.?Most people don’t appreciate an angry look, but a new University of Michigan psychology study found that some people find angry expressions so rewarding that they will readily learn ways to encourage them.
The study is called “Basal testosterone moderates responses to anger faces in humans.” The study says:
Prior research showed relationships in humans between testosterone (T) and vigilance to facial expressions of anger, which are considered signals of an impending dominance challenge. In Study 1, we used a differential implicit learning task (DILT) to investigate the degree to which subjects find anger faces reinforcing.