Investigator William J. Maloney writes:
I was with with my daughter at a store last night when she selected for purchase a bottle of Dove shampoo. I noted that the label touted the fact that THE DOVE DIFFERENCE IS OUR WEIGHTLESS MOISTURE(TM). I am looking forward to their next innovation: wetless moisture.
[Editor’s note: This is not to be confused with Whip Wetless(TM).]