Cooties and the Consumer

Product Contagion: Changing Consumer Evaluations Through Physical Contact with Disgusting Products, Journal of Marketing Research, Andrea C. Morales and Gavan J. Fitzsimmons, vol. 44, May 2007, pp. 27283 ( (Thanks to Julia Lunetta for bringing this to our attention.) The authors explain: This research demonstrates the strong influence of disgust in a consumer context. Specifically, […]