“No Booze? You May Lose: Why Drinkers Earn More Money Than Nondrinkers” Bethany L. Peters and Edward Stringham, Journal of Labor Research, vol. 27, no. 3, Summer 2006, pp. 411–21(http://dx.doi.org/10.1007/s12122-006-1031-y). (Thanks to Kristine Danowski for bringing this to our attention.) The authors, who are respectively at Analysis Group, Dallas, Texas and at San Jose State […]
Tag: Soft Is Hard
Nomenclature Quiz: Lure or Band?
Fish lures often have evocative names. So do rock bands. Can you discern or detect which of the following names belongs to a fish lure and which to a rock band? (You may find hints by consulting the published philosophical literature on the question “What’s in a name?” And you may not.) The answers appear […]
Cooties and the Consumer
Product Contagion: Changing Consumer Evaluations Through Physical Contact with Disgusting Products, Journal of Marketing Research, Andrea C. Morales and Gavan J. Fitzsimmons, vol. 44, May 2007, pp. 27283 (http://dx.doi.org/10.1509/jmkr.44.2.272). (Thanks to Julia Lunetta for bringing this to our attention.) The authors explain: This research demonstrates the strong influence of disgust in a consumer context. Specifically, […]