preferences – Improbable Research

Some People Prefer Spurious Specifications

July 1, 2024 Marc Abrahams

Some specific research news (note: this news is not new) about specifications: “Specification Seeking: How Product Specifications Influence Consumer Preference,” Christopher K. Hsee, Yang Yang, Yangjie Gu, and Jie Chen, Journal of Consumer Research:, vol. 35, April 2009, pp. 952-956. (Thanks to Charles Bergquist for bringing this to our attention). The authors, at the University […]

What is a good looking penis, in Switzerland?

July 21, 2015 Marc Abrahams

This study of 105 women — whom the study identifies as “relevant women” — in Switzerland probes how those women feel about photos of what the study identifies as “corrected” penises. Here’s video of lead author Norma Katharina Ruppen-Greeff (who is also a member of the Lust and Pleasure team) presenting the research: [vimeo]99213365[/vimeo] The study […]