Wine inspires many unexpected things, including this study: “Half Full or Empty: Cues That Lead Wine Drinkers to Unintentionally Overpour.” Doug Walker, Laura Smarandescu, and Brian Wansink, Substance Use and Misuse, epub September 12, 2013. (Thanks to Margo Seltzer for bringing this to our attention.) Co-author Brian Wansink was awarded the 2007 Ig Nobel Prize […]
Tag: pour
Pour Experiment: More Subtle Than It Appears, Maybe
This pour experiment may shed light on the workings of one or several brains: “The bottle and the glass say to me: ‘Pour!’” Elisa De Stefani, Alessandro Innocenti, Nicolò Francesco Bernardi, Giovanna Cristina Campione and Maurizio Gentilucci, Experimental Brain Research, epub 2012. The authors, at the University of Parma and the University of Milano-Bicocca, explain: […]