If you’re a manufacturer of medicines, thinking up a suitably snappy name for (2S)-1-[(2S)-6-amino-2-{[(1S)-1-carboxy-3-phenylpropyl]amino}hexanoyl]pyrrolidine-2-carboxylic acid [generic name Lisinopril] might not be an easy task. And, according to a recent paper in the journal Names : A Journal of Onomastics, Volume 66, Issue 2, 2018, picking the ‘wrong’ name can make a huge difference to your […]