Joking about accountants – a netnographical approach

Unfairly or not, some have characterised the rôle of accountants in popular culture as dull and boring. And the bottom line is that there is a plentiful stock of jokes about them. But a provisional audit of the scholarly literature reveals that researchers been extremely economical in accruing an inventory of accountancy-humour papers. In fact, […]

Cost assessment of bad joking

Begun in 2007, the WSU research on failed humor supports earlier findings suggesting a lot of face-saving goes on among all parties whenever a joke is told. But the new research also demonstrates that the failure to deliver on the promise of humor can lead to surprisingly harsh responses from listeners – particularly when those […]

Improbable Research