Seed Magazine interviews Ig Nobel winner Dan Simons, co-author (with his co-winner Chris Chabris) of the new book The Invisible Gorilla (mentioned here recently). They discuss a new video [below] that shows a new Simons demonstration. In the interview — see snippet below the video — he discussed the Ig.
The Invisible Gorilla is a new book by Christopher Chabris and Daniel Simons. Chabris and Simons were awarded the 2004 Ig Nobel Prize in psychology for demonstrating that when people pay close attention to something, it’s all too easy to overlook anything else — even a woman in a gorilla suit. Their experiment — one […]