When the gorilla met the fingernails on a chalkboard

This study tells what happened when two Ig Nobel Prize-winning experiments were combined: “Inattentional blindness for a noxious multimodal stimulus,” Joseph F. Wayand, Daniel T. Levin and D. Alexander Varakin, American Journal of Psychology, vol. 118, no. 3, Fall 2005, pp. 339-52. The authors, at DePauw University and at Vanderbilt University, explain: “Previous research has […]

Gorilla Ig Nobellian reviews Full-Bladder Winners

Writing in the New York Times Book Review, Chris Chabris, who together with Dan Simons was awarded the 2004 Ig Nobel Prize in psychology (for their experiment in which people did not notice a gorilla) explores some recent books about how well the brain makes decisions. In particular Professor Chabris appreciates the work of the 2011 Ig Nobel medicine prize winners: Is the […]

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