We’re all used to a 12-month calendar, and we just deal with the fact that there are different number of days in different months, and that February doesn’t have the same number of days every year. That’s pretty crazy, right? Some people certainly thought so, and that’s why the 13-month international fixed calendar was proposed. In the […]
Tag: companies
Why companies don’t do experiments
Dan Ariely (who won an Ig Nobel Prize for showing that expensive fake medicine works better than inexpensive fake medicine) explains how corporations sometimes prefer to make decisions: Companies pay amazing amounts of money to get answers from consultants with overdeveloped confidence in their own intuition. Managers rely on focus groups—a dozen people riffing on […]