This video shows a man driving an automobile down a major highway while a helmet repeatedly flaps shut, blinding him. It documents the experiment described in “The attentional demand of automobile driving” [Senders, J. W., Kristofferson, A. B., Levison, W. H., Dietrich, C. W., & Ward, J. L., Highway Research Record, vol. 195, 1967, pp. […]
Tag: attention
Swordswallower recapitulates gorilla
Swordswallower Dan Meyer, co-winner of the 2007 Ig Nobel Prize in Medicine (for the BMJ study “Swordwallowing and Its Side Effects“) accidentally replicated the findings of an earlier Ig Nobel Prize-winning study that involved a gorilla. This video shows it happening: The video was filmed during the 2010 Ig Nobel Tour of the UK (for […]