“You can almost smell the smoky and delicious aroma of your steak grilling to perfection” – says the radio ad for your local restaurant. But can you really ‘almost smell’ the aroma when you hear the ad? If so, how could you quantify that? A team of investigators at Virginia Tech have investigated just such […]
Tag: advertising
In Adland – less is more (no less)
Many may jump to the conclusion that ‘Uninformative Advertising’ simply provides a route by which a manufacturing corporation can ‘burn its money’ – but this may not always be the case, as explained in a new paper from the Yale School of Management. Professors Dina Mayzlin and Jiwoong Shin have identified ways in which advertising […]
Advertising now in the future
Advertising today, as prognosticated by T. Baron Russell in 1906 in his book A Hundred Years Hence: advertising will in the future world become gradually more and more intelligent in tone. It will seek to influence demand by argument instead of clamour, a tendency already more apparent every year. Cheap attention-calling tricks and clap-trap will […]
Spokescharacters
A good number of blue-chip corporations have chosen to create ‘spokescharacters’ to represent them. But are they effective? Yes and no, according to a recent research project from the Department of Media Arts at Kun Shan University, Taiwan, which focussed on one in particular – ‘A-Lung’ the yellow 3-D meta-dinosaur who is a representative for […]