Physics of the Running of the People from the Bulls

The running of the people who are running from the bulls at the Running of the Bulls in Pamplona, Spain, begs for some insights. Insights — insights about the running of those people from those bulls — course through the paragraphs of this newly published study: “Pedestrian Dynamics at the Running of the Bulls Evidence […]

How Some American Homeowners Deploy Christmas Decorations

A homely study published in 1989 may have removed some of the mystery about Christmas in the United States of America. “Inferences about homeowners’ sociability: Impact of christmas decorations and other cues,” Carol M. Werner, Sonja Peterson-Lewis, and Barbara B. Brown, Journal of Environmental Psychology, vol. 9, no. 4, December 1989, pp. 279-296. (Thanks to […]

Should shopping carts be more like wheelbarrows? [marketing study]

Supermarket shopping carts (trolleys) tend to have horizontal handles – would people buy more things if the handles were parallel – like a wheelbarrow? New research from City University of London and the University of Innsbruck suggest that the answer could be ‘yes’. In an experimental study : “supermarket shoppers purchased more products and spent […]

“Why do I always spill my coffee?”

Oxford maths PhD student Sophie Abrahams explicates the Ig Nobel Prize-winning research on what happens when one walks backwards while (or whilst) holding a cup of coffee. The 2017 Ig Nobel Prize for fluid dynamics was awarded to Jiwon (Jessie) Han, for studying the dynamics of liquid-sloshing, to learn what happens when a person walks […]