This photo of a cat in a hat is an important part of why some people expect a good deal of media attention for this study:
“Non-invasive electroencephalography in awake cats: Feasibility and application to sensory processing in chronic pain,” Aliénor Delsart, Aude Castel, Guillaume Dumas,Colombe Otis, Mathieu Lachance, Maude Barbeau-Grégoire, Bertrand Lussier, Franck Péron, Marc Hébert, Nicolas Lapointe, Maxim Moreau, Johanne Martel-Pelletier, Jean-Pierre Pelletier, and Eric Troncy, Journal of Neuroscience Methods, vol. 411, November 2024, article 110254. (Thanks to Betty Widerski for bringing this to our attention.)
The study briefly explains why, in addition to attracting attention, the hat is on the cat: “A wool hat was specially knitted for the study and allowed to maintain the electrodes in place even during cat movements.”