Some people who love to fish love to fish more than some other people love to fish. This study began the lengthy process of understanding who and how much.
“How Do Recreationists Make Activity Substitution Decisions? A Case of Recreational Fishing,” Stephen G. Sutton and Chi-Ok Oh, Leisure Sciences, vol. 37, no. 4, 2015, pp. 332-353. The authors, at James Cook University, Australia, and Chonnam National University, Gwangju, South Korea, explain:
“The substitution of other activities for recreational fishing is of particular interest to those interested in fishing participation patterns because when activity substitution occurs, an individual’s participation in recreational fishing is reduced or discontinued. This article explores the relationship between commitment to fishing and willingness to substitute other activities for fishing using recreational fishers from Queensland, Australia. A model is developed and tested which posits that willingness to substitute other activities for fishing is indirectly related to level of fishing commitment….”