‘Perhaps the most famous reference to this issue comes from the Ig Nobel Prize committee which honours achievements that “first make people laugh, then make people think.” ‘
That quotation is from the chapter “Satire, Humour, Language and Style in Nigerian Literature“, by Taiwo Oloruntoba-Oju, in the book Humour Theory and Stylistic Enquiry, T. Oloruntoba-Oju (editor), Palgrave Macmillan, Cham., 2023.