The invisible-gorilla guys shine a spotlight on con men’s tricks

The Ig Nobel Prize-winning “invisible gorilla” guys have a new book coming out. The book is about con men — about how (1) everyone can get conned, and (2) anyone can learn to not get conned so often.

Dan Simons and Chris Chabris‘s new book is called Nobody’s Fool: Why We Get Taken In and What We Can Do About It. We expect it will be useful, valuable, insightful, and fun to read. Here’s a video teaser:


Background: About that Gorilla

The 2004 Ig Nobel Psychology Prize was awarded to Daniel Simons and Christopher Chabris, for demonstrating that when people pay close attention to something, it’s all too easy to overlook anything else — even a woman in a gorilla suit.

They documented that research in the study “Gorillas in Our Midst,” vol. 28, Perception, 1999, pages 1059-74. This Emmy-award winning video tells about it: