Historic video of the Emergency Bra, at the Ig Nobel Prize ceremony

This video shows the awarding of the 2009 Ig Nobel Prize for medicine to Elena N. Bodnar, Raphael C. Lee, and Sandra Marijan of Chicago, Illinois, USA, for inventing a brassiere that, in an emergency, can be quickly converted into a pair of protective face masks, one for the brassiere wearer and one to be given to some needy bystander. Nobel laureates Wolfgang Ketterle, Paul Krugman, and Orhan Pamuk assisted Dr. Bodnar in giving the first public demonstration of how the bra works.