That prize was awarded to Gordon Pennycook, James Allan Cheyne, Nathaniel Barr, Derek Koehler, and Jonathan Fugelsang for their scholarly study called “On the Reception and Detection of Pseudo-Profound Bullshit”. (The study was published in the journal Judgment and Decision Making, vol. 10, no. 6, November 2015, pp. 549–563.)
Here’s video of that talk, part of the Ig Informal Lectures, at MIT in Cambridge, Massachusetts.