Documenting Meiji Gummy Candy Flavour-Recognition Times (new study)

If you have ever eaten a ‘Gummy Candy’ from Meiji Co., Ltd., Tokyo, Japan, in apple, grape, orange, [European] pear, pineapple, or strawberry flavours, it may have taken you a few seconds to recognise which one you were eating. If so, you are not alone. A 2018 study published in the journal Perception sought to measure ‘Distribution of Recognition Times to Fruity Flavor of Gummy Candies in Healthy Adults’. The research team found, by experiment, that on average, healthy adults took around 7.5 seconds to be able to tell which flavour they were eating.


● The Ethics Committee of The University of Niigata Rehabilitation Graduate School approved the experiments

● The illustration shows the Meiji Gummy Sushi Candy, which did not feature in the study

● 22.7% of the participants got the flavour wrong

[ Research research by Martin Gardiner ]