A tradeoff that comes with romantic dating

Ig Nobel Prize winner Dan Ariely muses on a tradeoff that comes with romantic dating:

Dan Ariely often wonders at the simultaneous existence of reality and the illusions that come with and modify that reality. The 2008 Ig Nobel Prize for medicine was awarded to Dan Ariely, Rebecca L. Waber, Baba Shivof, and Ziv Carmon for demonstrating that high-priced fake medicine is more effective than low-priced fake medicine. (That research is documented in the study “Commercial Features of Placebo and Therapeutic Efficacy,” Rebecca L. Waber; Baba Shiv; Ziv Carmon; Dan Ariely, Journal of the American Medical Association, March 5, 2008; 299: 1016-1017.)

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