Ig-winning pigeon-repellant researcher Hirose researches Ig-winning luak coffee

The Tribune reports [in Indonesian, here auto-translated somewhat confusingly into English]:

Examining Indonesia Japanese Coffee Wins Ig Nobel Prize

This incident is not unusual.Coffee from Indonesia studied, the Japanese can even particularly Ig Nobel Prize, the Nobel Prize or award given as the Nobel laureate considered to make people laugh, and then make further thinking.

Unusual awards, awards to the outstanding power of the imagination to inventors in science, medical and technology. Centered in the United States.

Yukio Hirose of Kanazawa University professor who had received the Ig Nobel prize in 2003, conducting research on coffee from Indonesia, coffee roasting to capture a large amount of hydrogen in the coffee beans, and make a health drink.

Now starting October Indonesian coffee drinks began to be marketed in Fukui.

“I want to spread this health drink from the Hokuriku region,” he explained to the Fukui Shimbun, Saturday (10/04/2014).

Hirose also has served as Vice Chairman of the Japan Society Coffee Culture. Attention to water hydrogen it is that there are health effects as a new possibility for coffee. The device is placed in the vapor of hydrogen and he began his research 11 years, is heated baking. Currently he has mem-patent-right of the research results.

According to Mr. Hirose, a balance of acidity and bitterness of coffee, and sweet rose with hydrogen began to dissolve in coffee, so easy to drink. While the coffee beans with the influence of hydrogen capable of making it almost does not deteriorate seed, be it fresh longer.

Raw materials from Indonesian beans, called “hydrogen coffee”. Sales of full scale in Japan starting from June. Handled in the cafe Cosmopolitan. The price of 100 grams of coffee beans that have been dihydrogen it is 1,500 yen, the selling price for the 6 pockets is 1,080 yen.

That news item involves two Ig Nobel Prizes:

top_hiroseThe 1995 Ig Nobel Prize for nutrition was awarded to John Martinez of J. Martinez & Company in Atlanta, Georgia, for educating the world about Luak Coffee, the world’s most expensive coffee, which is made from coffee beans ingested and excreted by the luak (aka, the palm civet), a bobcat-like animal native to Indonesia.


The 2003 Ig Nobel Prize for chemistry
was awarded to Yukio Hirose [pictured here, holding both his Ig Nobel Prize and his certificate stating that he has been awarded an Ig Nobel Prize] of Kanazawa University, for his chemical investigation of a bronze statue, in the city of Kanazawa, that fails to attract pigeons.

BONUS (related): “New Method Checks Authenticity of Kopi Luwak Coffee“, news report, 2013.