Guéguen, Now with Flowers

Nicholas Guéguen, of whom we have written again and again, is back, now bearing on flowers:

gueguen“‘Say it … Near the Flower Shop’: Further Evidence of the Effect of Flowers on Mating,” Nicolas Guéguen, Journal of Social Psychology, vol. 152, no. 5, 2012, pp. 529-532.

“For millennia, flowers have been used to convey romance. In this study, 18–25-year-old women (N = 600) walking alone in a shopping mall were approached by an attractive 20-year-old male-confederate who solicited them for their phone number. The women were solicited as they were walking in the area of a flower shop, a cake shop, or a women’s shoes shop. It was found that women agreed more favorably to the confederate’s courtship solicitation when solicited in the area of the flower shop. Positive mood induced by exposure to flowers was used to explain these results.”

(Thanks to investigator Neil Martin for bringing this to our attention.)