Ig Nobel Prize winner Dan Ariely has a new book out. It’s called The Honest Truth About Dishonesty — How We Lie to Everyone – Especially Ourselves.
Ariely shared (with Rebecca L. Waber, Baba Shiv and Ziv Carmon) the 2008 Ig Nobel Prize in medicine, for demonstrating that high-priced fake medicine is more effective than low-priced fake medicine.
REFERENCE for the prize-winning study: “Commercial Features of Placebo and Therapeutic Efficacy,” Rebecca L. Waber; Baba Shiv; Ziv Carmon; Dan Ariely, Journal of the American Medical Association, March 5, 2008; 299: 1016-1017.
BONUS: Several of us went to the talk in Cambridge. It was superb. We urge you to go see Dan if the book tour bring him near wherever you are or will then be.
BONUS VIDEO: Rolfe Winkler of the Wall Street Journal interviews Dan Ariely about the new book.