Cool way to begin a science story (jeans)

The Surprising Science blog gave a mighty cool beginning to this report:

The Myth of the Frozen Jeans

Levi Strauss advises freezing your jeans to kill the germs that make them smelly, thereby saving the water you’d use in washing them.

Don’t bother, says Stephen Craig Cary, a University of Delaware expert on frozen microbes, who wrote to us from Antarctica….