Scholars have given us insights into the societal role and reputation of lumberjacks. One of the foremost studies (and for further insight, see the two videos below) is:
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“From lumberjack to business manager: masculinity in the Norwegian forestry press,” Berit Brandth [pictured here, in red], Marit S Haugen [pictured here, in black], Journal of Rural Studies, Volume 16, Issue 3, July 2000, Pages 343-355. The authors, at Norwegian University of Technology and Science and at University Centre Dragvoll, Trondheim, Norway, explain:
This article explores masculinity in an all-male discourse where gender is `taken-for-granted’.
Through an examination of three volumes of a Norwegian forestry magazine, the article examines the ways in which masculinity is constructed at two of the main sites of forestry…. From being strongest in focus in the early volume, the old, sturdy working logger is replaced by the energetic, young man with efficient and powerful machinery. Most notable is the fact that the forestry worker seems to be giving way to the organisational man. After a macho-man flare up in the 1980s, the next decade marks a transition to greater hegemony of organisational masculinity.