Ig Nobellian smoking consistency (P. Morris)

A news report reinforces the research finding, announced publicly in 1996, that smoking is not addictive. That 1996 announcement resulted in the awarding of that year’s Ig Nobel Prize in medicine to

James Johnston of R.J. Reynolds, Joseph Taddeo of U.S. Tobacco, Andrew Tisch of Lorillard, William Campbell of Philip Morris, Edward A. Horrigan of Liggett Group, Donald S. Johnston of American Tobacco Company, and the late Thomas E. Sandefur, Jr., chairman of Brown and Williamson Tobacco Co. for their unshakable discovery, as testified to the U.S. Congress, that nicotine is not addictive.

Today, May 11, 2011, the Associated Press reports:

Philip Morris Int’l CEO: Tobacco not hard to quit

By MICHAEL FELBERBAUM, AP Tobacco Writer

RICHMOND, Va. (AP) — The head of cigarette maker Philip Morris International Inc. told a cancer nurse Wednesday that while cigarettes are harmful and addictive, it is not that hard to quit.

CEO Louis C. Camilleri’s statement was in response to comments at its annual shareholder meeting in New York, in which the seller of Marlboro and other brands overseas spent most of the gathering sparring with members of anti-tobacco and other corporate accountability groups targeting its marketing and regulatory dealings….

(Thanks to Mariette DiChristina for bringing this to our attention.)

Improbable Research