How the emergency bra got its straps

At the Ig Nobel ceremony, you took off the Emergency Bra you were wearing and put one of the masks on Nobel Prize–winning New York Times economics columnist Paul Krugman. He looked freaked out!

Well, that first prototype didn’t have any adjustable straps. I put it on Paul Krugman and it barely fit his head. That inspired me to add the straps. You know, he has a very big head! [Laughs]

—from the Time Out [Chicago] interview with Dr. Elena Bodnar, Ig Nobel Prize-winning inventor of the brassiere that, in an emergency, can be quickly converted into a pair of protective face masks.

Improbable Research