A Rube Goldberg approach to tanning

First, and most importantly, we are a SOLAR POWERED tanning studio. Sun Lounge Tanning Studio is the first of its kind to take on the challenge of being more eco-friendly by reducing its energy demand using sun power. This may seem ironic since we naturally use the sun’s power to tan our skin outdoors, so […]

Terror Management Theory and Female Bombshells

The authors, at the University of Arizona, Tucson, explain: Why do sexually appealing women often attract derogation and aggression? According to terror management theory, women’s sexual allure threatens to increase men’s awareness of their corporeality and thus mortality. Accordingly, in Study 1 a subliminal mortality prime decreased men’s but not women’s attractiveness ratings of alluring […]

Spectroscopic Discrimination of Shit from Shinola

We conducted an experiment to determine whether people can tell shit from Shinola. Shinola is a brand of shoe polish once manufactured in the United States. Today we care about Shinola only because it is part of the slang expression “doesn’t know shit from Shinola,” meaning “is completely ignorant.” Shinola is posited for comparison with […]

Ig Nobel tickets go on sale today

Tickets for the 18th First Annual Ig Nobel Prize Ceremony go on sale at noon today from the Harvard Box Office. [Location: Holyoke Center, Harvard Square. Telephone: (+1) 617-496-2222 ]. ******************** The ceremony will happen at Sanders Theatre, Harvard University, on Thursday evening, October 2. The event always sells out, so it is advisable to […]