Every dog has its day, or so they say. Eventually, so will every melon. Muskmelon is an early winner, as evidenced by:Muskmelon day in Turkmenistan. An August 11, 2003 BBC report says:
The holiday was inspired by President Saparmurat Niyazov, who prefers to be known as Turkmenbashi, or leader of the Turkmens.
President Niyazov is gone, departed in late 2006. But Muskmelon Day will, perhaps, endure.
(Thanks to investigator Ron Josephson for bringing this to our attention.)