When illness or injury strikes, you want to feel relief. Our new Relief Therapy? ensures that you will. When you visit our clinic we will therapeutically decrease your comfort level, using state-of-the-science technology: loud ambient sound; flicker-fluorescent lighting; and chilled air. Three hours of that, and then you go home. You will feel almost instant relief — and the memory of it stay with you, therapeutically, until such time as you make a full recovery.
(That’s an excerpt from the article “HMO-NO News,’ published in AIR 11:1.)