Guéguen’s big bust experiments

Professor Nicolas Guéguen finds significance, or at least fascination, in what might be called voyeuristic microscopy, watching how people react to mundanely noticeable sights and sounds. Many of his experiments involve young female confederates who are shaped or perfumed or who lay a hand upon strangers in particular ways. Generally, the test subjects who respond […]

Romance stinks, and their uses

The DNA analysis at ScientificMatch helps you find a partner with physical chemistry. When you share the magic of chemistry with someone, you’ll realize some amazing effects — which, admittedly, often sound fantastical. We’ve identified six specific benefits of chemistry, which we’ll describe in detail — complete with sources cited. These sources (except for one, […]

Improbable Research