One would do well to know that Gerkin is not a gherkin, if and when one reads the study “Parsing Sage and Rosemary in Time: The Machine Learning Race to Crack Olfactory Perception,” by Richard C. Gerkin, Chemical Senses, volume 46, 2021, bjab020. (Thanks to Scott Langill for bringing this to our attention.) About the […]
Tag: olfactory
Leveraging City Smells (for marketing purposes)
Do you associate the city of Parma (Italy) with scent of violets, or Bufallo (US) with the aroma of Cheerios™, or the city of York (UK) with the smell of horse hair & hoof oil? According to a new paper in the journal marketing theory some people do, and this has helped to inspire marketing […]
Old books up your nose [2]
Are E-book enthusiasts missing out on the olfactory aspects of reading a good-smelling book? The technical aspects of volatile degradation products emitted by books has been examined before, see: Improbable Research, Old books up your nose [1], but a later paper in the Dalhousie Journal of Interdisciplinary Management (Vol 7, 2011) goes on to examine […]
Nosy inquiry to members of a non-criminal student sample
This is possibly not the only study that focuses on a non-criminal student sample. It is one of the few that relies on both the Iowa Gambling Task and Sniffin’ Sticks: “The Relationship Between Psychopathy and Olfactory Tasks Sensitive to Orbitofrontal Cortex Function in a Non-criminal Student Sample,” Travis M. Bettison, Mehmet K. Mahmut, Richard J. Stevenson, Chemosensory Perception, […]