A new press release demonstrates how to draw attention (as yours is drawn right now) to a press release by including the words “wine”, “cheese”, and “cognitive” in the headline:
Diet modifications — including more wine and cheese — may help reduce cognitive decline, study suggests
Date: December 10, 2020
Source: Iowa State University
Summary: The foods we eat may have a direct impact on our cognitive acuity in our later years, according to new research. The findings show cheese protected against age-related cognitive problems and red wine was related to improvements in cognitive function.
The University of Hertfordshire demonstrated, on that same day (December 10, 2020), that similar results might (or might not!) be obtained using the words “beer”, “exposure”, and “capture” in the headline of a press release:
Longest known exposure photograph ever captured using a beer can