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Recent progress in Peppa Pig® studies

Given the worldwide success of the Peppa Pig® TV series (and subsequent spinoffs), it’s perhaps not surprising that the character has attracted attention in academic circles. Here are some recent examples of scholarly publications on the subject.


Does Peppa Pig encourage inappropriate use of primary care resources? British Medical Journal, 2017; 359

Peppa Pig and Friends International Journal for the Semiotics of Law, volume 31, pages 451–471(2018)

I’m Peppa Shit: Spokes-characters 2.0 as Bearers of Reputational Risk? The Case of Peppa Pig  Meaning and λόγος, Proceedings from the Early Professional Interdisciplinary Conference, 2015

Peppa Pig in China (2019) MKVM13 20182, Media and Communication Studies, Lund University

Peppa Pig: a study on family relationships between grandparents, parents and grandchildren Pensando Familias, 2017, vol.21, n.1, pp. 63-79.

The Billion Dollar Pig – A Subjective Extrospective Exploration of the Cross-Cultural Meanings of The Peppa Pig Cartoon Character Franchise, Consumer Culture Theory (CCT) conference, 2017, Queen Mary University

Research research by Martin Gardiner

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