People who use a ride-hailing service might wonder what tussled enliven the minds of the automobile drivers—the drivers who choose to pick them up, and the drivers who choose not to. This study tries to solve some of that mystery:
“An Empirical Investigation of Taxi Driver Response Behavior to Ride-Hailing Requests: A Spatio-Temporal Perspective,” Ke Xu, Luping Sun, Jingchen Liu, Hansheng Wang, PLoS ONE, vol. 13, no. 6, 2018, e0198605. The authors, at Peking University and the University of Finance and Economics, Beijing, China, report:
The empirical investigation from a driver’s perspective is of great importance for ride-hailing service providers, given that approximately 40% of the hailing requests receive no response from any driver. To comprehensively understand taxi driver response behavior, we use a rich dataset to generate variables related to the spatio-temporal supply-demand intensities, the economic incentives, the requests’ and the drivers’ characteristics. The results show that drivers are more likely to respond to requests with economic incentives (especially a firm subsidy), and those with a lower spatio-temporal demand intensity or a higher spatio-temporal supply intensity. . In addition, drivers are more likely to respond to requests involving rides covering a greater geographical distance and to those with a smaller number of repeated submissions….
The data used in this study is provided by one of the well-known ride-hailing service providers in China.
(Thanks to Neil Martin for bringing this to our attention.)