The 2016 Ig Nobel Peace Prize winners explain about people’s craving for bullshit, in their Ig Informal Lecture, as you see in this video:
The prize was awarded to Gordon Pennycook, James Allan Cheyne, Nathaniel Barr, Derek Koehler, and Jonathan Fugelsang for their scholarly study called “On the Reception and Detection of Pseudo-Profound Bullshit”.
The details of that study: “On the Reception and Detection of Pseudo-Profound Bullshit,” Gordon Pennycook, James Allan Cheyne, Nathaniel Barr, Derek J. Koehler, and Jonathan A. Fugelsang, Judgment and Decision Making, vol. 10, No. 6, November 2015, pp. 549–563.
Two days after the ceremony, at the Ig Informal Lectures, the new winners give brief public talks, at MIT, to explain what they did and why they did it. That’s what you see in this video.