“We uncovered evidence that the earworm experience is a widespread psychological phenomenon reported in locations throughout the globe. We found that users openly discuss the types of music that they experience as earworms and potential causes and cures for these via their Twitter network. Finally, we discovered that people discuss INMI in more negative emotional terms on Twitter than other topics, including music in general.”
See: ‘Catching Earworms on Twitter: Using Big Data to Study Involuntary Musical Imagery’ in: Music Perception: An Interdisciplinary Journal, Vol. 33 No. 2 (pp. 199-216) 2015
Note for earworm sufferers: Recent work by Victoria J. Williamson et al. draws attention to the possibilities of ‘Cure Tunes’ – citing as an example, ‘Kashmir’ by Led Zeppelin.
[Disclaimer. Improbable cannot independently verify or assure that the so-called ‘Cure Tune’ may not itself initiate INMI in some listeners]