New Hampshire’s lottery offers this deal (and, on its web site, suggests the odds of losing):
Scratch-n-Sniff Bacon Scented Ticket!
Reveal a “HEART” symbol, win prize shown.
Reveal a “BACON” symbol, win DOUBLE the prize shown.
$1 – I Heart Bacon
Top Prize: $1,000
On Sale: 01/05/2015
The medical study was written by Ian Humphreys, Sonal Saraiya, Walter Belenky and James Dworkin, and published in Annals of Otology, Rhinology and Laryngology, vol. 120, no. 11, November 2011, pp. 732-36. Co-authors Ian Humphreys, Sonal Saraiya, Walter Belenky and James Dworkin, were awarded the 2014 Ig Nobel Prize for medicine, for treating “uncontrollable” nosebleeds, using the method of nasal-packing-with-strips-of-cured-pork.
(Thanks to Scott Langill for bringing the lottery tickets to our attention.)