This medical paper demonstrates how to intrigue the reader right away, in the first two sentences:
“Fracture penis: a case more heard about than seen in general surgical practice,” Manash Ranjan Sahoo, Anil Kumar Nayak, Tapan Kumar Nayak, Anand S, BMJ Case Reports, 2013.The authors, at SCB Medical College, Cuttack, Odisha, India, begin their report in compelling fashion:
“A 36-year-old man presented to the emergency department with a history of trauma to genitalia during intercourse. The patient reported the forceful collision between his penis and the bed and audible clicking sound with swollen penis thereafter.”