Preamble : An Improbable attempt at an etymological background:
• McDonaldization : (noun) The process by which a society (or part thereof) takes on some of the characteristics of a fast-food restaurant.
• De-McDonaldization : (noun) The process by which a society (or part thereof) reverts back from displaying some of the characteristics of a fast-food restaurant; and is restored to its original state.
• Re-McDonaldization : (noun) The process by which a society (or part thereof) returns from a state of de-McDonaldization, (having been previously at some stage McDonaldized) and again exhibits some of the characteristics of a fast-food restaurant.
For an example academic paper which references all three, see : Tracking Prosumption on eBay: Desire, Enchantment, and the Challenge of Slow Re-McDonaldization in American Behavioral Scientist, April 2012 vol. 56 no. 4 439-458
Note: The photo shows Professor George Ritzer, of the University of Maryland, who coined the term McDonaldization in 1993.